Hotstar Introduces Mohanlal as its Brand Ambassador

 May 14, 2016    By admin  2583 views

Hotstar Introduces Mohanlal As Its Brand Ambassador

Hotstar country's largest premium streaming platform, Hotstar, which provides over 80,000 hours of world class entertainment content in eight Indian languages. Has been downloaded more than 60 Million times.

 In Malayalam Language Hotstar offers more than 4000 hours content which includes latest and classic Movies and T.V Shows. Hotstar starts its new campaign to reach out regional language audience in south india and introduces Superstar Mohanlal as its Brand Ambassador.

Mohanlal said, "Kerala not only has the highest literacy rate, but also boasts of a large number of digitally savvy youth ''. He also added "I am really glad to be associated with a brand as vibrant and pioneering as Hotstar. For a creative person like me, it is very satisfying that our works are finding a legitimate way to reach the ever growing audiences on the digital platform ''.

A marketing campaign of this scale targeted at a state is perhaps a first for any digital brand in the country, Actor said to media.

 

 

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